Sunday, July 13, 2008

Zen and Harmony


Second homes have become the new way for the rich to mix business with pleasure. Watching a documentary about the rich and famous on MTV you might have asked yourself “Why the hell does Ophra Winfrey need 5 homes, can’t all her books fit in one house?”. It’s not that she and other wealthy individuals love the pleasure of having multiple houses as if they are playing Monopoly but more because they want to mix business with pleasure.



Buying a second home if done with calculation and a decent dose of speculation might flip into a profitable investment, and while owning the property it could serve as a hide away. Holiday homes is the new wave luxury vacation for the rich. Instead of spending money on living in expensive hotels dealing stressed out by other tourists and check out times, a second home offer the optimal environment for a busy and tense inner city executive to slow wind. It offers the luxury of freedom to be alone in one building and staying there as long as you please without the getting your credit card charged €700 per night.


Visiting the same holiday house can become an annual boredom which is why business like holiday home clubs have emerged. Pay €250 000 for a fractional ownership in a set of houses located in various places around the world and then an annual fee of €12 000 covering maintenance, insurance, furniture and concierge service. Offering the awesome desirability of choice between multiple homes these clubs are the perfection choice for those leaning more to the pleasure rather than investment. The relief of having someone else maintain the homes with you’re financial risk being minimal result in the supreme way of vacating.

One geographical area overlooked is East Asia. The ancient countries like Japan and China have a long history of simple living in the rural areas. Living according to philosophies revolving around the mind and the elements of earth, countries in the Far East have a rich culture of stress relief. Wake up six in the morning to the sound of the bird pulling you towards the outdoor terrace where you inhale clean and humid air while watching the mist sweeping across the canopy of dense vegetations. Energize your senses with a cup of chocolate mint tea while preparing a warm breakfast made out of freshly grown ingredients from the local market.

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