SS09: Burberry Prorsum Men

As one of the top three most anticipated shows, Burberry Prorsum always does a superb job as the ice breaker getting people warmed up and excited about fashion season. Delivering a show with trendy clothes and the most booked male models brining press and fans to orgasm there are very few reasons to despise the design house.

Although the collections delivered during the recent 4-5 season have been mouth watering eye candy, they have displayed a slight pattern of monotonousness. Looking at the collections from a technical point of view they have been near identical with minor differences such as color or theme. The resemblance between all the shows has been so strong that it has been impossible to mistake either of the shows for anything other than Burberry. Creating a strong brand identity is equally as important as designing something that consumers won’t expect in order to maintain a high level of interest in the brand.

Christopher Bailey is a smart design who has just as Barack Obama recognized that there is a need for change. Taking a bold 90 degree turn of creating a collection without one single.………..*make a guess*…………… trench coat, Bailey has finally left behind Burberry’s signature piece. This is turning point for the brand that shows the world that there is more to Burberry than just trench coats, which has been the most eminent piece in all their collections. Bailey has even gone as far as toning down the usually overly chic and bold appearance of his creations. With grunge flair the SS09 represents the back side of Burberry with pale colours that would fail to attract the attention of a 7 month old baby.

Promoting multi layering it’s safe to say that people in Barbados won’t be drinking pineapple cocktails wearing any similar outfits to these in 2009. Given how the unstable the British weather is this collection is targeted to people experiencing gray and non exotic summer weather. With coats and blazers sporting straight and simple lines the collection will attract the typical Raf Simons or Jill Sander customer appreciating discrete luxury.

- Slightly excessive use of blue in combination with gray.
- Wearing long cardigans reaching just below the bum, plus holding a murse under your armpit might pass you off as a cross dresser. On the border line of too much feminism.
- Will be too expensive for anyone not prepared to sell a kidney on ebay.

+Flat glossy shoes. *sweet mother of god*
+The Murses(man purses), especially the black ones.
+White shirts with “speed holes”.

Grade: 8.5/10 Presenting us with a predictable but unexpectedly boring AW08 collection Bailey has jumped back on the horse. Showing a different Burberry the SS09 still has poise and desirability without the over exposed Burberry trench coat.